European Union: European Commission investigation into ByteDance qualification as a gatekeeper under Digital Markets Act based online advertising service TikTok Ads
Progress
Current status
in force
13 May 2024 in force
04 Mar 2024 under deliberation
Scope
Implementers
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
competition authority
Implementation Level
supranational
Timeline of events
Issued European Commission decision following investigation into ByteDance qualification as a gatekeeper under Digital Markets Act based online advertising service TikTok Ads
On 13 May 2024, the European Commission issued its decision not to designate ByteDance as a gatekeeper for its online advertising service, TikTok Ads, under the Digital Markets Act (DMA). The decision was made following a review process initiated on…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority
Announced notifications from ByteDance as potential gatekeepers under the Digital Markets Act
On 4 March 2024, the European Commission received a notification from ByteDance indicating that its core platform service, TikTok Ads, potentially meets the Digital Markets Act (DMA) thresholds. The Commission now has until 13 May 2024 to decide whe…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
competition authority