China: Adopted E-Commerce Law including consumer protection regulation
Description
Adopted E-Commerce Law including consumer protection regulation
On 31 January 2018, China's E-Commerce Law, which includes consumer protection regulation, was adopted. The Law applies to both e-commerce businesses and e-commerce platforms. E-commerce businesses are prohibited from engaging in false advertising, …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
legislature
Government Body
parliament