China: Consumer protection regulation in E-Commerce Law

Progress

Current status

in force

01 Jan 2019 in force

31 Aug 2018 adopted

Scope

Implementers

China

Policy Area

Consumer protection

Policy Instrument

Fair marketing and advertising practice requirement

Regulated Economic Activity

platform intermediary: e-commerce

Government Branch

legislature

Government Body

parliament

Implementation Level

national

Timeline of events

01 Jan 2019

in force

Implemented E-Commerce Law including consumer protection regulation

On 1 January 2019, China's E-Commerce Law, which includes consumer protection regulation, was implemented. The Law applies to both e-commerce businesses and e-commerce platforms. E-commerce businesses are prohibited from engaging in false advertisin…

Source

Event type law

Action type implementation

Government branch legislature

Government body parliament

31 Aug 2018

adopted

Adopted E-Commerce Law including consumer protection regulation

On 31 January 2018, China's E-Commerce Law, which includes consumer protection regulation, was adopted. The Law applies to both e-commerce businesses and e-commerce platforms. E-commerce businesses are prohibited from engaging in false advertising, …