European Union: Passed European Parliament position on Regulation on the transparency and targeting of political advertising including data protection regulation

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Passed European Parliament position on Regulation on the transparency and targeting of political advertising including data protection regulation

On 2 February 2023, the European Parliament passed its position on the Regulation on the transparency and targeting of political advertising. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games and other digital interfaces. The obligations outlined in the Regulation don't apply to online intermediary services provided without remuneration for the preparation, placement, promotion, publication or dissemination of a political message. In particular, the Regulation would prohibit providers of political advertising services from targeting and using amplification techniques involving the processing of sensitive personal data, such as data on race, ethnicity, sexual orientation or political opinions, unless consent is separately and explicitly given for political advertising. The providers and data controllers will be required to indicate that each advertisement is political in nature, that it was targeted to a specific audience along a series of parameters, and the categories and sources of the personal data used for targeting and amplifying. Furthermore, the data controllers will be required to ensure that the right to withdraw consent and object to the treatment of data are properly communicated, alongside a link to an interface allowing the subject to exercise this right. The European Parliament has added a number of provisions, such as prohibiting targeting and ad delivery based on processing of special categories of personal data or personal data of minors.

Original source

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2021-11-25
under deliberation

On 25 November 2022, the European Commission introduced a draft Regulation on the transparency and …

2022-12-13
under deliberation

On 13 December 2022, the Council of the European Union adopted its general approach on the Regulati…

2023-02-02
under deliberation

On 2 February 2023, the European Parliament passed its position on the Regulation on the transparen…

2023-11-06
under deliberation

On 6 November 2023, the Council of the European Union and the European Parliament reached an agreem…

2024-02-27
under deliberation

On 27 February 2024, the European Parliament adopted the Regulation on the transparency and targeti…

2024-03-11
adopted

On 11 March 2024, the Council of the European Union adopted the Regulation on the transparency and …