On 10 October 2025, the Regulation on the transparency and targeting of political advertising entered into force. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games, and other digital interfaces. In particular, the Regulation prohibits providers of political advertising services from targeting and using amplification techniques involving the processing of sensitive personal data, such as data on race, ethnicity, sexual orientation, or political opinions. Furthermore, the use of minors' data is prohibited, and the providers must obtain explicit consent for the use of personal data for political advertising. The providers and data controllers are required to indicate that each advertisement is political in nature, that it is targeted to a specific audience along a series of parameters, and the categories and sources of the personal data used for targeting and amplifying. Finally, the data controllers are required to ensure that the right to withdraw consent and object to the treatment of data is properly communicated, alongside a link to an interface allowing the subject to exercise this right.
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