Australia: Announced Investigation into social media content creators for misleading advertising practices
Description
Announced Investigation into social media content creators for misleading advertising practices
On 27 January 2023, the Australian Competition and Consumer Commission (ACCC) initiated an investigation into social media influencers on several digital social media platforms, including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority