Australia: Investigation into social media content creators for misleading advertising practices
Progress
Current status
under investigation
07 Dec 2023 under investigation
27 Jan 2023 under deliberation
Scope
Implementers
Australia
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
platform intermediary: other
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Issued ACCC findings following the investigation into social media content creators for misleading advertising practices
On 7 December 2023, the Australian Competition and Consumer Commission (ACCC) issued an update following the investigation into social media content creators for misleading advertising practices. The ACCC noted that 81% of the 118 content creators w…
SourceEvent type
investigation
Action type
interim ruling
Government branch
executive
Government body
consumer protection authority
Announced Investigation into social media content creators for misleading advertising practices
On 27 January 2023, the Australian Competition and Consumer Commission (ACCC) initiated an investigation into social media influencers on several digital social media platforms, including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
consumer protection authority