Australia: Issued ACCC findings following the investigation into social media content creators for misleading advertising practices
Description
Issued ACCC findings following the investigation into social media content creators for misleading advertising practices
On 7 December 2023, the Australian Competition and Consumer Commission (ACCC) issued an update following the investigation into social media content creators for misleading advertising practices. The ACCC noted that 81% of the 118 content creators w…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority