United States of America: Closed consultations on proposed consent order for lawsuit against Google in deceptive endorsements

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Description

Closed consultations on proposed consent order for lawsuit against Google in deceptive endorsements

On 3 January 2023, the Federal Trade Commission (FTC) closed the public comment period on a proposed order for consent agreement related to violations of federal law prohibiting unfair or deceptive acts or practices. The order is related to the lawsuit by the US Federal Trade Commission (FTC) and several state attorneys general against Google and iHeartMedia for deceptive endorsements of Google's Pixel 4 phone between 2019 and 2020 in ten large markets. The FTC alleged that over 29'000 advertisements from radio personalities and influencers who did not own or use a Pixel 4 phone were recorded and aired in ten large markets, violating violated Section 5(a) of the FTC Act 15 U.S.C. 46(f). The proposed order will require Google, among other things, to file compliance report with FTC and retain records related to demonstrate compliance with the order. The public comment period started on 1 December 2023. The FTC will review the order and comments received to decide if it should withdraw or finalise the order.

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Scope

Policy Area
Other operating condition
Policy Instrument
Consumer protection regulation
Regulated Economic Activity
software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2022-11-28
under deliberation

On 28 November 2022, the US Federal Trade Commission (FTC) and several state attorneys general anno…

2022-12-01
in consultation

On 1 December 2022, the Federal Trade Commission (FTC) opened public comments on a proposed order f…

2023-01-03
in consultation

On 3 January 2023, the Federal Trade Commission (FTC) closed the public comment period on a propose…