United States of America: Announced lawsuits against Google and iHeartMedia for deceptive endorsements
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Description
Announced lawsuits against Google and iHeartMedia for deceptive endorsements
On 28 November 2022, the US Federal Trade Commission (FTC) and several state attorneys general announced they filed a lawsuit against Google and iHeartMedia for deceptive endorsements of Google's Pixel 4 phone between 2019 and 2020 in ten large markets. The FTC alleges that over 29'000 advertisements from radio personalities and influencers who did not own or use a Pixel 4 phone were recorded and aired in ten large markets. The FTC seeks to bar Google and iHeartMedia from incurring similar misrepresentations, and the state judgments require USD 9.4 million in penalties.
Original sourceScope
Policy Area
Other operating conditions
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
technological consumer goods, software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority
Complete timeline of this policy change
Hide details
2022-11-28
under deliberation
2022-12-01
in consultation
2023-01-03
in consultation