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Description

Terminated Intermediary and Platform Principles Pilot

On 31 May 2023, the pilot project entitled “Intermediary and Platform Principles” ends. The pilot project was launched by the United Kingdom Advertising Standards Authority (ASA) on 1 June 2022. Under the pilot, several entities providing digital advertising, including Adform, Amazon Ads, Google, Meta, TikTok, Twitter, and Yahoo, agreed to cooperate directly with the ASA to ensure that their advertising policies and practices are in line with the rules on online advertising. Furthermore, participating companies were supposed to act swiftly to remove reported non-compliant advertisements, inform their advertisers of age-targeting restrictions and collaborate with ASA to minimize the ads classified as “scams”.

Original source

Scope

Policy Area
Consumer protection
Policy Instrument
Quality of Service requirement
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body

Complete timeline of this policy change

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2022-03-23
under deliberation

On 23 March 2022, the United Kingdom Advertising Standards Authority (ASA) announced a pilot projec…

2022-06-01
in force

On 1 June 2022, the United Kingdom Advertising Standards Authority (ASA) launched the pilot project…

2023-06-01
revoked

On 31 May 2023, the pilot project entitled “Intermediary and Platform Principles” ends. The pilot p…