United Kingdom: Terminated Intermediary and Platform Principles Pilot
Description
Terminated Intermediary and Platform Principles Pilot
On 31 May 2023, the pilot project entitled “Intermediary and Platform Principles” ends. The pilot project was launched by the United Kingdom Advertising Standards Authority (ASA) on 1 June 2022. Under the pilot, several entities providing digital ad…
Scope
Policy Area
Consumer protection
Policy Instrument
Quality of Service requirement
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body
Complete timeline of this policy change
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2022-03-23
under deliberation
2022-06-01
in force