United Kingdom: Announced Intermediary and Platform Principles pilot
Description
Announced Intermediary and Platform Principles pilot
On 23 March 2022, the United Kingdom Advertising Standards Authority (ASA) announced a pilot project entitled “Intermediary and Platform Principles”. Under the pilot, several entities providing digital advertising, including Adform, Amazon Ads, Goog…
Scope
Policy Area
Consumer protection
Policy Instrument
Quality of Service requirement
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body
Complete timeline of this policy change
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2022-03-23
under deliberation
2022-06-01
in force