United Kingdom: ASA Pilot to enhance online transparency for intermediary and advertising platforms

On 31 May 2023, the pilot project entitled “Intermediary and Platform Principles” ends. The pilot project was launched by the United Kingdom Advertising Standards Authority (ASA) on 1 June 2022. Under the pilot, several entities providing digital ad…

On 1 June 2022, the United Kingdom Advertising Standards Authority (ASA) launched the pilot project titled “Intermediary and Platform Principles”. Under the pilot, several entities providing digital advertising, including Adform, Amazon Ads, Google,…

On 23 March 2022, the United Kingdom Advertising Standards Authority (ASA) announced a pilot project entitled “Intermediary and Platform Principles”. Under the pilot, several entities providing digital advertising, including Adform, Amazon Ads, Goog…