United Kingdom: Competition and Markets Authority secured High Court-confirmed settlement with Emma Sleep over misleading urgency and discount claims
Description
Competition and Markets Authority secured High Court-confirmed settlement with Emma Sleep over misleading urgency and discount claims
On 22 May 2026, the Competition and Markets Authority (CMA) secured a court-confirmed settlement with Emma Sleep in the High Court. Emma Sleep admitted it broke consumer law through its use of misleading countdown timers, false "high demand" message…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority
Complete timeline of this policy change
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2024-10-25
under deliberation
2026-05-22
in force