Description

Initiated CMA court action against Emma Sleep GmbH including misleading sales practices claims

On 25 October 2024, the Competition and Markets Authority (CMA) initiated a court action against Emma Sleep GmbH for allegedly engaging in misleading online sales practices. The CMA had previously investigated the company's use of tactics such as di…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2024-10-25
under deliberation

On 25 October 2024, the Competition and Markets Authority (CMA) initiated a court action against Em…

2026-05-22
in force

On 22 May 2026, the Competition and Markets Authority (CMA) secured a court-confirmed settlement wi…

2026-07-30
in force

On 30 July 2026, the High Court handed down its judgment on the reference pricing element of the Co…