United Kingdom: Competition and Markets Authority lawsuit against Emma Sleep GmbH over alleged misleading sales practices
Progress
Scope
Timeline of events
High Court declined to impose Competition and Markets Authority's proposed 1:2 fixed volume requirement, refusing wider findings on Emma Sleep reference pricing
On 30 July 2026, the High Court handed down its judgment on the reference pricing element of the Competition and Markets Authority's (CMA) case against Emma Sleep. The Court found that Emma Sleep had breached consumer law in relation to certain admi…
Competition and Markets Authority secured High Court-confirmed settlement with Emma Sleep over misleading urgency and discount claims
On 22 May 2026, the Competition and Markets Authority (CMA) secured a court-confirmed settlement with Emma Sleep in the High Court. Emma Sleep admitted it broke consumer law through its use of misleading countdown timers, false "high demand" message…
Initiated CMA court action against Emma Sleep GmbH including misleading sales practices claims
On 25 October 2024, the Competition and Markets Authority (CMA) initiated a court action against Emma Sleep GmbH for allegedly engaging in misleading online sales practices. The CMA had previously investigated the company's use of tactics such as di…