Republic of Korea: Fair Trade Commission adopted amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
Description
Fair Trade Commission adopted amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
On 1 June 2026, the Korea Fair Trade Commission (KFTC) adopted an amendment to its guidelines on reviewing labelling and advertising regarding recommendations and endorsements (the Guidelines), which took effect the same day. The Guidelines set out …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2026-04-08
in consultation
2026-04-28
processing consultation