Republic of Korea: Amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
Progress
Current status
in consultation
28 Apr 2026 processing consultation
08 Apr 2026 in consultation
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Fair Trade Commission closes consultation on amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
On 28 April 2026, the Korea Fair Trade Commission (KFTC) closes the consultation on the amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements. It introduces specific disclosure obligations for Arti…
SourceEvent type
outline
Action type
consultation closed
Government branch
executive
Government body
competition authority
Fair Trade Commission opened consultation on amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
On 8 April 2026, the Korea Fair Trade Commission (KFTC) opened a consultation on an amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements, until 28 April 2026. It introduces specific disclosure obl…
SourceEvent type
outline
Action type
consultation opened
Government branch
executive
Government body
competition authority