Republic of Korea: Fair Trade Commission opened consultation on amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
Description
Fair Trade Commission opened consultation on amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements
On 8 April 2026, the Korea Fair Trade Commission (KFTC) opened a consultation on an amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements, until 28 April 2026. It introduces specific disclosure obl…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
competition authority