China: Notice on deepening governance of Internet advertising ecosystem enters into force
Description
Notice on deepening governance of Internet advertising ecosystem enters into force
On 23 April 2026, the notice on deepening the governance of the internet advertising ecosystem entered into force upon publication. The notice applies to internet platform operators, advertisers, advertising operators and publishers active in China…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority