China: State Administration for Market Regulation issued notice on deepening governance of Internet advertising ecosystem
Description
State Administration for Market Regulation issued notice on deepening governance of Internet advertising ecosystem
On 15 April 2026, China's State Administration for Market Regulation (SAMR) issued a notice on deepening the governance of the Internet advertising ecosystem. It applies to internet platform companies, advertisers, and publishers across China's inte…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority