China: Notice on deepening governance of Internet advertising ecosystem
Progress
Current status
in force
23 Apr 2026 in force
15 Apr 2026 adopted
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Notice on deepening governance of Internet advertising ecosystem enters into force
On 23 April 2026, the notice on deepening the governance of the internet advertising ecosystem entered into force upon publication. The notice applies to internet platform operators, advertisers, advertising operators and publishers active in China…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
competition authority
State Administration for Market Regulation issued notice on deepening governance of Internet advertising ecosystem
On 15 April 2026, China's State Administration for Market Regulation (SAMR) issued a notice on deepening the governance of the Internet advertising ecosystem. It applies to internet platform companies, advertisers, and publishers across China's inte…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
competition authority