China: State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including user/subject right
Description
State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including user/subject right
On 18 December 2025, the State Administration for Market Regulation and the State Internet Information Office adopted the Supervision and Management Measures for Live Streaming E-commerce, which will enter into force on 1 February 2026. The Measures…
Scope
Policy Area
Consumer protection
Policy Instrument
User/subject right
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2025-06-10
in consultation
2025-07-10
processing consultation
2025-12-18
adopted