China: State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including user rights

Description

State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including user rights

On 10 June 2025, the State Administration for Market Regulation opened the public consultation on the draft regulations on the supervision and management of live E-commerce until 10 July 2025. The regulations provide that users have the right to app…

Scope

Policy Area
Consumer protection
Policy Instrument
User/subject right
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-06-10
in consultation

On 10 June 2025, the State Administration for Market Regulation opened the public consultation on t…

2025-07-10
processing consultation

On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft re…

2025-12-18
adopted

On 18 December 2025, the State Administration for Market Regulation and the State Internet Informat…

2026-02-01
in force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter int…