China: Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including organisational requirement enter into force

Description

Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including organisational requirement enter into force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter into force, defining live-streaming e-commerce as business activities that sell goods or provide services through websites, applications, or other means …

Scope

Policy Area
Other operating conditions
Policy Instrument
Organisational requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-06-10
in consultation

On 10 June 2025, the State Administration for Market Regulation (SAMR) opened a public consultation…

2025-07-10
processing consultation

On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft re…

2025-12-18
adopted

On 18 December 2025, the State Administration for Market Regulation and the State Internet Informat…

2026-02-01
in force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter int…