China: State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including organisational requirement
State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including organisational requirement
On 18 December 2025, the State Administration for Market Regulation and the State Internet Information Office adopted the Supervision and Management Measures for Live Streaming E-commerce, defining live-streaming e-commerce as business activities th…
Scope
Policy Area
Other operating conditions
Policy Instrument
Organisational requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
Hide details
2025-06-10
in consultation
On 10 June 2025, the State Administration for Market Regulation (SAMR) opened a public consultation…
2025-07-10
processing consultation
On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft re…
2025-12-18
adopted
On 18 December 2025, the State Administration for Market Regulation and the State Internet Informat…
2026-02-01
in force
On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter int…