China: State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including organisational requirement
State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including organisational requirement
On 10 June 2025, the State Administration for Market Regulation (SAMR) opened a public consultation on the draft regulations on the supervision and management of live E-commerce until 10 July 2025. The regulations require live E-commerce platform o…
Scope
Policy Area
Other operating conditions
Policy Instrument
Organisational requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2025-06-10
in consultation
On 10 June 2025, the State Administration for Market Regulation (SAMR) opened a public consultation…
2025-07-10
processing consultation
On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft re…
2025-12-18
adopted
On 18 December 2025, the State Administration for Market Regulation and the State Internet Informat…
2026-02-01
in force
On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter int…