Vietnam: Government adopted Decree No. 342/2025/ND-CP detailing certain provisions of the Law on Advertising including fair marketing and advertising requirements

On 26 December 2025, the Government adopted Decree No. 342/2025/ND-CP, which specifies certain provisions of the Law on Advertising, and which mandates fair marketing and advertising requirements for online advertising systems. The Decree enters into force on 15 February 2026. Article 19(4) requires providers of intermediary digital platforms for online advertisements to follow certain transparency requirements. For each advertisement, providers must display the name and address of the advertiser, or the purchaser of the advertisement. Search engine providers must ensure that sponsored search results are clearly marked to distinguish them from regular search results.