China: State Administration for Market Regulation rules on internet platform pricing behaviour including unilateral conduct regulation enter into force
Description
State Administration for Market Regulation rules on internet platform pricing behaviour including unilateral conduct regulation enter into force
On 10 April 2026, the rules on internet platform pricing behaviour issued by the State Administration for Market Regulation (SAMR), the National Development and Reform Commission (NDRC), and the Cyberspace Administration of China (CAC) come into for…
Scope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
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2025-08-23
in consultation
2025-09-22
processing consultation
2025-12-09
adopted