China: State Administration for Market Regulation adopted rules on internet platform pricing behaviour including unilateral conduct regulation
Description
State Administration for Market Regulation adopted rules on internet platform pricing behaviour including unilateral conduct regulation
On 9 December 2025, the National Development and Reform Commission (NDRC), the State Administration for Market Regulation (SAMR), and the Cyberspace Administration of China (CAC) issued rules on internet platform pricing behaviour. The regulations p…
Scope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
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2025-08-23
in consultation
2025-09-22
processing consultation
2025-12-09
adopted