United States of America: Law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) enters into force
Description
Law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) enters into force
On 6 June 2026, the law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) enters into force 180 days after receiving the governor's signature. The law will require companies to disclose the use of synthetic performers …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Implementation Level
subnational
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
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2025-06-09
under deliberation
2025-06-13
under deliberation
2025-06-17
adopted
2025-12-11
adopted