United States of America: Law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)
Progress
Current status
adopted
11 Dec 2025 adopted
Scope
Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
central government
Implementation Level
subnational
Timeline of events
Governor signed law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)
On 11 December 2025, the Governor signed the law requiring advertisements to disclose the use of a synthetic performer (SB 8420A). The law will require companies to disclose the use of synthetic performers in advertisements. Synthetic performers are…
SourceEvent type
law
Action type
signing
Government branch
executive
Government body
central government