Progress

Current status
adopted
06 Jun 2026 in force
11 Dec 2025 adopted
17 Jun 2025 adopted
13 Jun 2025 under deliberation
09 Jun 2025 under deliberation

Scope

Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Government Branch
executive
legislature
Government Body
central government
parliament
Implementation Level
subnational

Timeline of events

06 Jun 2026
in force

Law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) enters into force

On 6 June 2026, the law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) enters into force 180 days after receiving the governor's signature. The law will require companies to disclose the use of synthetic performers …

Source
Event type law
Action type implementation
Government branch executive
Government body central government
11 Dec 2025
adopted

Governor signed law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)

On 11 December 2025, the Governor signed the law requiring advertisements to disclose the use of a synthetic performer (SB 8420A). The law will require companies to disclose the use of synthetic performers in advertisements. Synthetic performers are…

Source
Event type law
Action type signing
Government branch executive
Government body central government
17 Jun 2025
adopted

State Legislature adopted law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)

On 17 June 2025, the State Legislature adopted the law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) following approval by the Assembly. The law will require companies to disclose the use of synthetic performers in…

Source
Event type law
Action type adoption
Government branch legislature
Government body parliament
13 Jun 2025
under deliberation

Senate passed law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)

On 13 June 2025, the Senate passed the bill for a law requiring advertisements to disclose the use of a synthetic performer (SB 8420A). The law would require companies to disclose the use of synthetic performers in advertisements. Synthetic performe…

Source
Event type law
Action type passage
Government branch legislature
Government body parliament
09 Jun 2025
under deliberation

Law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) introduced to Senate

On 9 June 2025, the bill for a law requiring advertisements to disclose the use of a synthetic performer (SB 8420A) was introduced to the Senate. The law would require companies to disclose the use of synthetic performers in advertisements. Syntheti…

Source
Event type law
Action type introduction
Government branch legislature
Government body parliament