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United States of America: Senate passed law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)

Policy overview

Description

Senate passed law requiring advertisements to disclose the use of a synthetic performer (SB 8420A)

On 13 June 2025, the Senate passed the bill for a law requiring advertisements to disclose the use of a synthetic performer (SB 8420A). The law would require companies to disclose the use of synthetic performers in advertisements. Synthetic performe…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Implementation Level
subnational
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2025-06-09
under deliberation

On 9 June 2025, the bill for a law requiring advertisements to disclose the use of a synthetic perf…

2025-06-13
under deliberation

On 13 June 2025, the Senate passed the bill for a law requiring advertisements to disclose the use …

2025-06-17
adopted

On 17 June 2025, the State Legislature adopted the law requiring advertisements to disclose the use…

2025-12-11
adopted

On 11 December 2025, the Governor signed the law requiring advertisements to disclose the use of a …

2026-06-06
in force

On 6 June 2026, the law requiring advertisements to disclose the use of a synthetic performer (SB 8…