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Vietnam: Law on E-commerce (Law No. 122/2025/QH15) including fair marketing and advertising practice requirement enters into force

Policy overview

Description

Law on E-commerce (Law No. 122/2025/QH15) including fair marketing and advertising practice requirement enters into force

On 1 July 2026, the Law on E-commerce (Law No. 122/2025/QH15) enters into force. The Law applies to e-commerce platforms, sellers, livestream sellers and affiliate marketers. The Law requires platforms to publish livestream policies, enable risk war…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2025-01-17
in consultation

On 17 January 2025, the Ministry of Industry and Trade launched a public consultation on a draft la…

2025-04-09
processing consultation

On 9 April 2025, the Ministry of Industry and Trade closed the consultation on a draft law to regul…

2025-12-10
adopted

On 10 December 2025, the National Assembly adopted the Law on E-commerce, including fair marketing …

2026-07-01
in force

On 1 July 2026, the Law on E-commerce (Law No. 122/2025/QH15) enters into force. The Law applies to…