Vietnam: Fair marketing and advertising practice requirement in Law on E-commerce (Law No. 122/2025/QH15)
Progress
Scope
Timeline of events
Law on E-commerce (Law No. 122/2025/QH15) including fair marketing and advertising practice requirement enters into force
On 1 July 2026, the Law on E-commerce (Law No. 122/2025/QH15) enters into force. The Law applies to e-commerce platforms, sellers, livestream sellers and affiliate marketers. The Law requires platforms to publish livestream policies, enable risk war…
National Assembly adopted Law on E-commerce including fair marketing and advertising practice requirements
On 10 December 2025, the National Assembly adopted the Law on E-commerce, including fair marketing and advertising practice requirements. The Law applies to e-commerce platforms, sellers, livestream sellers, and affiliate marketers. The Law requires…
Ministry of Industry and Trade closed consultation on proposal for developing E-commerce Law including fair marketing and advertising practice requirement
On 9 April 2025, the Ministry of Industry and Trade closed the consultation on a draft law to regulate e-commerce in Vietnam. The proposal outlines five policy areas: digital platform regulation, e-commerce activities, service provider responsibilit…
Ministry of Industry and Trade opened consultation on proposal for developing E-commerce Law including fair marketing and advertising practice requirement
On 17 January 2025, the Ministry of Industry and Trade launched a public consultation on a draft law to regulate e-commerce in Vietnam. The proposal outlines five policy areas: digital platform regulation, e-commerce activities, service provider res…