Vietnam: Fair marketing and advertising practice requirement in Law on E-commerce
Progress
Scope
Timeline of events
National Assembly adopted Law on E-commerce including fair marketing and advertising practice requirements
On 10 December 2025, the National Assembly adopted the Law on E-commerce, including fair marketing and advertising practice requirements. The Law applies to e-commerce platforms, sellers, livestream sellers, and affiliate marketers. The Law requires…
Ministry of Industry and Trade closed consultation on proposal for developing E-commerce Law including fair marketing and advertising practice requirement
On 9 April 2025, the Ministry of Industry and Trade closed the consultation on a draft law to regulate e-commerce in Vietnam. The proposal outlines five policy areas: digital platform regulation, e-commerce activities, service provider responsibilit…
Ministry of Industry and Trade opened consultation on proposal for developing E-commerce Law including fair marketing and advertising practice requirement
On 17 January 2025, the Ministry of Industry and Trade launched a public consultation on a draft law to regulate e-commerce in Vietnam. The proposal outlines five policy areas: digital platform regulation, e-commerce activities, service provider res…