Vietnam: National Assembly adopted Law on E-commerce including fair marketing and advertising practice requirements
Description
National Assembly adopted Law on E-commerce including fair marketing and advertising practice requirements
On 10 December 2025, the National Assembly adopted the Law on E-commerce, including fair marketing and advertising practice requirements. The Law applies to e-commerce platforms, sellers, livestream sellers, and affiliate marketers. The Law requires…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
Hide details
2025-01-17
in consultation
2025-04-09
processing consultation
2025-12-10
adopted