European Union: European Commission accepted TikTok's commitments on advertising transparency under Digital Services Act

On 5 December 2025, the European Commission announced that TikTok had submitted binding commitments to meet the Digital Services Act (DSA) requirements on advertising transparency, including maintaining an accessible and searchable advertising repository. TikTok committed to providing the full content of each advertisement as it appears in users’ feeds, including linked URLs. It will update the repository within a maximum of 24 hours and will supply advertisers’ targeting criteria together with aggregated data on the users reached, such as gender, age group, and Member State. TikTok will also introduce additional search functions and filters to make advertisements easier to locate. Under the DSA, platforms must maintain ad repositories that allow regulators, researchers, and civil society to review advertising, including ads linked to illegal content, age-inappropriate products, deceptive practices, or coordinated information operations. TikTok must implement the commitments within the deadlines agreed with the Commission, ranging from 2 to 12 months depending on the measure. The Commission will monitor compliance under Article 71 of the DSA alongside TikTok’s other obligations.