China: Anti-Unfair Competition Law revised version of 2019 amendment including consumer protection regulation enters into force
Description
Anti-Unfair Competition Law revised version of 2019 amendment including consumer protection regulation enters into force
On 15 October 2025, the second revision to the Anti-Unfair Competition Law enters into force. The revised law includes consumer-protection safeguards and introduces regulatory provisions addressing unfair competition in digital business operations. …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Hide details
2022-11-22
in consultation
2022-12-22
processing consultation
2025-06-27
adopted