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China: Opened consultation for Amendment of Anti-Unfair Competition Law including consumer protection regulation

Policy overview

Description

Opened consultation for Amendment of Anti-Unfair Competition Law including consumer protection regulation

On 22 November 2022, China’s State Administration for Market Regulation (SAMR) opened a consultation on the draft amended version of the Anti-Unfair Competition Law, which includes consumer protection regulation, until 22 December 2022. The draft up…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2022-11-22
in consultation

On 22 November 2022, China’s State Administration for Market Regulation (SAMR) opened a consultatio…

2022-12-22
processing consultation

On 22 December 2022, China’s State Administration for Market Regulation closed the consultation for…

2025-06-27
adopted

On 27 June 2025, the Standing Committee of the Fourteenth National People’s Congress adopted the se…

2025-10-15
in force

On 15 October 2025, the second revision to the Anti-Unfair Competition Law enters into force. The r…