Italy: Communications Regulatory Authority adopted the Guidelines on influencers compliance with the provisions of the Consolidated Law on audio visual media services (Resolution 7/24/CONS)

On 23 July 2025, the Italian Communications Authority adopted the Guidelines to ensure that influencers comply with the provisions of the Consolidated Law on audio visual media services. The guidelines apply to influencers who create, select, or curate content that informs, entertains, or generates income through commercial agreements or platform monetisation. The guidelines establish two categories including professional influencers with at least one million followers and 2% average engagement rates face enhanced obligations, whilst smaller influencers must meet baseline requirements. The guideline imposes editorial responsibility upon influencers for content transparency, requiring clear identification of promotional material, implementation of minor protection safeguards including content classification and age verification, and adherence to anti-discrimination provisions.