Italy: Announced Guidelines for Influencer Compliance with the Consolidated Law on Audiovisual Media Services
Description
Announced Guidelines for Influencer Compliance with the Consolidated Law on Audiovisual Media Services
On 10 January 2024, the Italian Communications Regulatory Authority (AGCOM) adopted guidelines to ensure influencers comply with the provisions of the Consolidated Law on Audiovisual Media Services (Legislative Decree 208/2021). The guidelines aim t…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body