Description

Digital Markets, Competition and Consumers Bill including consumer protection regulation entered into force

On 6 April 2025, consumer protection measures in the Digital Markets, Competition and Consumers Act 2024 come into effect, enabled by Statutory Instrument 2025 No. 272. The Act prohibits entities from engaging in "unfair commercial practices", inclu…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2023-04-25
under deliberation

On 25 April 2023, the Digital Markets, Competition and Consumers Bill, including consumer protectio…

2024-05-23
adopted

On 23 May 2024, the Merger Control and Antitrust Rules in Digital Markets, Competition and Consumer…

2024-05-24
adopted

On 24 May 2024, the Merger Control and Antitrust Rules in Digital Markets, Competition and Consumer…

2025-04-06
in force

On 6 April 2025, consumer protection measures in the Digital Markets, Competition and Consumers Act…