Finland: Finnish Competition and Consumer Authority adopted updated influencer marketing guidelines
Description
Finnish Competition and Consumer Authority adopted updated influencer marketing guidelines
On 31 January 2025, the Finnish Competition and Consumer Authority (KKV) adopted revised guidelines on influencer marketing. The objective of these guidelines is to ensure transparency in social media advertising by clarifying the obligations of inf…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority
Complete timeline of this policy change
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2024-10-28
in consultation
2024-11-11
processing consultation