Finland: KKV guidelines for Influencer Marketing in Social Media
Progress
Current status
in consultation
11 Nov 2024 processing consultation
28 Oct 2024 in consultation
Scope
Implementers
Finland
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Closed consultation on draft guidelines on Influencer Marketing in Social Media (2024)
On 11 November 2024, the Finnish Competition and Consumer Agency (KKV) closes a public consultation on draft guidelines for influencer marketing in social media. The draft guidelines instruct companies and influencers on the necessary communication …
SourceEvent type
outline
Action type
consultation closed
Government branch
executive
Government body
consumer protection authority
Opened consultation on draft guidelines on Influencer Marketing in Social Media (2024)
On 28 October 2024, the Finnish Competition and Consumer Agency (KKV) opened a public consultation on draft guidelines for influencer marketing in social media, until 11 November 2024. The draft guidelines instruct companies and influencers on the n…
SourceEvent type
outline
Action type
consultation opened
Government branch
executive
Government body
consumer protection authority