Finland: Competition and Consumer Authority guidelines for Influencer Marketing in Social Media
Progress
Scope
Timeline of events
Finnish Competition and Consumer Authority adopted updated influencer marketing guidelines
On 31 January 2025, the Finnish Competition and Consumer Authority (KKV) adopted revised guidelines on influencer marketing. The objective of these guidelines is to ensure transparency in social media advertising by clarifying the obligations of inf…
SourceClosed consultation on draft guidelines on Influencer Marketing in Social Media (2024)
On 11 November 2024, the Finnish Competition and Consumer Agency (KKV) closes a public consultation on draft guidelines for influencer marketing in social media. The draft guidelines instruct companies and influencers on the necessary communication …
SourceOpened consultation on draft guidelines on Influencer Marketing in Social Media (2024)
On 28 October 2024, the Finnish Competition and Consumer Agency (KKV) opened a public consultation on draft guidelines for influencer marketing in social media, until 11 November 2024. The draft guidelines instruct companies and influencers on the n…
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