Finland: Opened consultation on draft guidelines on Influencer Marketing in Social Media (2024)
Description
Opened consultation on draft guidelines on Influencer Marketing in Social Media (2024)
On 28 October 2024, the Finnish Competition and Consumer Agency (KKV) opened a public consultation on draft guidelines for influencer marketing in social media, until 11 November 2024. The draft guidelines instruct companies and influencers on the n…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority
Complete timeline of this policy change
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2024-10-28
in consultation
2024-11-11
processing consultation