United States of America: Implemented FTC Rule Banning Fake Reviews and Testimonials
Description
Implemented FTC Rule Banning Fake Reviews and Testimonials
On 21 October 2024, the Federal Trade Commission’ (FTC) Rule on the Use of Consumer Reviews and Testimonials, which prohibits certain unfair or deceptive acts or practices involving consumer reviews or testimonials, entered into force. Under the rul…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce, other service provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority
Complete timeline of this policy change
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2023-06-30
under deliberation
2024-08-14
adopted