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United States of America: FTC Rule Banning Fake Reviews and Testimonials

Progress

Current status
in force
21 Oct 2024 in force
14 Aug 2024 adopted
30 Jun 2023 under deliberation

Scope

Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: e-commerce
other service provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national

Timeline of events

21 Oct 2024
in force

Implemented FTC Rule Banning Fake Reviews and Testimonials

On 21 October 2024, the Federal Trade Commission’ (FTC) Rule on the Use of Consumer Reviews and Testimonials, which prohibits certain unfair or deceptive acts or practices involving consumer reviews or testimonials, entered into force. Under the rul…

Event type order
Action type implementation
Government branch executive
Government body consumer protection authority
14 Aug 2024
adopted

Adopted FTC Rule Banning Fake Reviews and Testimonials

On 14 August 2024, the Federal Trade Commission (FTC) adopted the Rule on the Use of Consumer Reviews and Testimonials, which prohibits certain unfair or deceptive acts or practices involving consumer reviews or testimonials. Under the new rule, bus…

Event type order
Action type adoption
Government branch executive
Government body consumer protection authority
30 Jun 2023
under deliberation

Announced FTC Rule Banning Fake Reviews and Testimonials

On 30 June 2023, the US Federal Trade Commission (FTC) announced it was proposing a new regulation entitled “Rule on the Use of Consumer Reviews and Testimonials,” which would prohibit certain unfair or deceptive acts or practices involving consumer…

Event type order
Action type announcement
Government branch executive
Government body consumer protection authority