United States of America: Announced FTC Rule Banning Fake Reviews and Testimonials
Description
Announced FTC Rule Banning Fake Reviews and Testimonials
On 30 June 2023, the US Federal Trade Commission (FTC) announced it was proposing a new regulation entitled “Rule on the Use of Consumer Reviews and Testimonials,” which would prohibit certain unfair or deceptive acts or practices involving consumer…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce, other service provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority
Complete timeline of this policy change
Hide details
2023-06-30
under deliberation
2024-08-14
adopted