Malaysia: Adopted CFM General Consumer Code including fair marketing requirements

On 1 October 2003, the General Consumer Code, including fair marketing requirements, was registered. The objectives of the General Consumer Code are to establish procedures for meeting consumer needs, handling complaints and protecting consumer information. It sets benchmarks for service providers, promotes consumer confidence, and encourages industry self-regulation. The Code requires service providers to clearly differentiate between contractual terms and promotional content in their advertisements. Additionally, if a service is advertised as free or below market price but incurs extra charges, these additional costs must be transparently disclosed to the customer.