United States of America: Passed Assembly Bill requiring electoral advertisements using AI-generated or substantially altered content to feature a disclosure that the material has been altered (AB 2355)

On 22 May 2024, the Assembly Bill requiring electoral advertisements using AI-generated or substantially altered content to feature a disclosure that the material has been altered (AB 2355) was passed by the California Assembly. The Bill mandates that political ads containing AI-generated or significantly altered content include a clear disclosure indicating the use of AI. In addition, the Bill outlines specific requirements for these disclosures, depending on the medium (audio, image, or video). The Bill also delineates exceptions and provides a definition of AI.